TOKYO WORLD CHAMPIONSHIPS
STRATEGY. CONTENT. COMMUNITY.
OVERVIEW
Supported content strategy and creative production for Brooks Running surrounding the World Championships in Tokyo, helping coordinate creators and drive localized storytelling across key events.
The work blended high-performance storytelling with community-driven activations to deepen cultural relevance and connect with the next generation of runners.
MY ROLE
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Content Strategy
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Creative Direction
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Creator Sourcing & Management
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Event Ideation & Execution
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Brand Experience Design
KEY WORK
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Supported sourcing and coordination of creatives to capture on-the-ground content during the World Championships,
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Contributed to content direction across social and digital channels to maintain consistent, high-quality storytelling
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Contributed to the design and storytelling of the Hyperion House experience, including the brand history wall, in collaboration with Havas
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Ideated and executed the Future Run event in Tokyo with elite athlete Yukichi Ishii, engaging 50 local youth in a community-focused run through Yoyogi Park
CREDITS
Agency Partner: Havas Japan
Key Partners: FloTrack, Tempo Japan, Jake Barraclough, and Ichihara AC
Creative Talent: Sam Su & Danielle Alakija
BROOKS RUNNING - PR INVITE
STRATEGY. CONTENT.
OVERVIEW
Supported media strategy and content production for the Brooks PR Invitational.
Focused on capturing athlete stories and delivering high-quality content across press, social, and owned channels.
MY ROLE
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Content Production
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Media Support
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Athlete Coordination
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Event Execution
KEY WORK
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Supported the execution of a multimedia content strategy by working with track & field media outlets to amplify athlete storytelling.
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Captured and assisted in producing studio and on-track photography used across marketing, press, and social platforms.
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Assisted in event logistics and day-of execution, contributing to a seamless athlete and fan experience.
CREDITS
ATHLOS 2025
LONG JUMP TIME SQUARE. EVENT PHOTOGRAPHY
OVERVIEW
Captured photography for the Athlos Long Jump event in Times Square, documenting elite track and field athletes competing in one of the most iconic urban environments in the world.
The work focused on blending high-performance sport with the energy of New York City—highlighting moments of suspension, power, and precision against a fast-moving, visually dynamic backdrop.
MY ROLE
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Event Photography
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Visual Storytelling
KEY WORK
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Captured high-speed long jump sequences, freezing peak moments of takeoff, flight, and landing.
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Framed athletes against Times Square’s digital landscape to emphasize contrast between sport and city.
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Produced a mix of action, environmental, and candid imagery to tell a complete event story
CREDITS
BROOKS RUNNING - INTERNSHIP
SUMMER 2025. STRATEGY. CONTENT. PRODUCTION
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OVERVIEW
Supported content production and event execution for Brooks Running Pro Summits during Summer 2026, contributing to the brand’s global storytelling pipeline leading into the World Athletics Championships Tokyo 2025 and the 2026 competitive season.
Worked at the intersection of logistics, production, and content capture to ensure seamless on-site execution while building a library of visual assets for pre-event storytelling.
MY ROLE
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Logistics Coordination
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On-Ground Event Operations
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Production Support
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Photography & Videography Capture
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Pre-Event Content Development
KEY WORK
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Coordinated event logistics and supported on-site operations to ensure smooth execution of Brooks Running Pro Summits in Summer 2026.
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Assisted production teams with setup, talent coordination, and real-time problem solving during live activations.
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Captured high-quality photo and video content across summit experiences, athlete moments, and brand activations.
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Developed visual assets used in pre-event storytelling campaigns leading into Tokyo World Championships and the 2026 season
CREDITS
BROOKS RUNNING NIL SUMMIT
PRODUCTION. STRATEGY. CONTENT.
OVERVIEW
Supported content strategy and creative production for Brooks Running’s Collegiate NIL Summit. Helped Brooks Running connect with the next generation of athletes through culturally relevant, athlete-first storytelling.
The work focused on bridging performance and identity—capturing athletes beyond competition and positioning Brooks within the evolving NIL landscape.
MY ROLE
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Content Strategy
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Narrative Development
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Creative Direction
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Production Collaboration (FloTrack)
KEY WORK
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Developed a full content plan (January–July 2026) aligned with Brooks Running’s NIL and Gen Z growth strategy
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Worked directly with FloTrack as a creative production collaborator, aligning brand storytelling with media execution
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Crafted athlete-first visual narratives designed for social, digital, and long-form platforms
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Concepted and planned a long-form YouTube documentary in collaboration with FloTrack
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Created a VHS-style sizzle reel, which served as the intro for the FloTrack video, using analog visuals to evoke nostalgia, intimacy, and raw behind-the-scenes energy
CREDITS
BROOKLYN FASHION WEEK 2025
CONTENT. CULTURE. STORYTELLING.
OVERVIEW
Captured and supported visual storytelling at Brooklyn Fashion Week, documenting the work of emerging designers and the evolving creative landscape of New York City.
Worked closely with rising designer Lexi Fujita to translate her runway presentation into compelling visual content, highlighting the narrative behind her collection and positioning her brand within the next wave of NYC fashion.
MY ROLE
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Event Photography
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Visual Storytelling
KEY WORK
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Photographed runway looks, backstage moments, and audience interactions to capture the full experience of the show.
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Collaborated directly with Lexi Fujita to align content with her creative vision and brand identity.
CREDITS
SANTE FE - JEREMY AUSTIN
CREATIVE DIRECTION. VISUALS. STORYTELLING
OVERVIEW
Directed and produced the music video for “Santa Fe” by Jeremy Austin, crafting a cinematic visual narrative that aligned with the tone and emotion of the track.
Led the project end-to-end—from concept development to final edit—translating the artist’s vision into a cohesive story-driven visual experience.
MY ROLE
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Creative Direction
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Video Production
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Post-Production
KEY WORK
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Directed the full music video, establishing visual tone, pacing, and narrative structure.
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Collaborated closely with Jeremy Austin to develop the storyline and creative concept.
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Led photography and on-set visual execution, capturing cinematic footage aligned with the song’s mood.
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Managed all post-production, including editing, sequencing, and final delivery of the video.
CREDITS
FORDHAM ATHLETICS
CREATIVE DIRECTION. VISUALS. STORYTELLING
OVERVIEW
Supported visual content creation across multiple Division I athletic programs at Fordham University, contributing to the department’s marketing and brand presence throughout the academic year.
Worked across sports including basketball, soccer, track & field, and cross country to capture dynamic moments and translate them into compelling digital assets.
MY ROLE
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Photography & Videography Support
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Game Day Content Capture
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Visual Asset Creation
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Athletics Marketing Support
KEY WORK
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Assisted in capturing photo and video content across multiple sports, including basketball, soccer, track & field, and cross country.
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Produced visual assets used for athletics marketing, including social media, promotions, and digital campaigns.
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Helped translate live sports moments into engaging content that enhances fan experience and school spirit.
CREDITS
DIGITAL PRODUCTION CLASS
VIDEO PRODUCTION. CREATIVE DIRECTION.
Block F - Trailer
Black Men Don't Cry
Sante Fe - Jeremy Austin
OVERVIEW
Completed a series of creative projects as part of a digital production course at Fordham University, focusing on visual storytelling, video production, and creative direction.
A narrative-driven video trailer created to generate buzz and attention for the Fordham Athletics season, set to debut at 6 PM on April 29.
MY ROLE
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Video Production
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Creative Direction
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Editing and Post-Production
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Visual Design
KEY WORK
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Produced and edited a music video, leading concept development, shooting, and final post-production.
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Designed visual artwork inspired by the theme “Black Men Don’t Cry,” exploring identity and emotional storytelling through creative visuals.
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Created Trailer of the Fordham Block F video, experimenting with structure, pacing, and sports storytelling techniques.
CREDITS
Key Partners: Fordham Athletics,
Jeremy Austin, O'dell Holland Finch JR,
Menzel Thomas, Luca Moreno, Patrick
Gabriel Torres, and Diego Martinez Reyes
Block F - Photos
BIRDIEBOX - INTERNSHIP
OVERVIEW
Contributed to digital strategy and brand development for BirdieBox, a luxury gifting platform featuring a portfolio of premium brands including BBTEK, Hudson Cole, and Old Tymes.
Focused on strengthening cross-brand storytelling, optimizing digital experiences, and driving measurable growth across e-commerce platforms
MY ROLE
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Brand Strategy
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Content Strategy
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E-Commerce Optimization
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Data Analysis and Insights
KEY WORK
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Developed and implemented a cross-brand luxury narrative that strengthened individual brand identities while elevating the overall BirdieBox ecosystem.
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Created and executed content strategies across multiple brand websites, increasing traffic and conversions through targeted digital engagement and SEO-focused campaigns.
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Utilized web analytics and data-driven research to identify user behavior trends and optimize user experience across digital platforms.
CREDITS
