Christian J. Weddington is a versatile photographer, content creator, entrepreneur, and NCAA Division I student-athlete based in New York City. As the founder and creative director of CJW Media, he uses compelling storytelling and data-driven strategies to inspire others to pursue their passions. His content has amassed over 40 million views and 35,000+ followers across TikTok, YouTube, and Instagram, reaching audiences in 50+ countries.

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Weddington has led partnerships with brands such as Gillette, Urban Outfitters, Brooks Running, Steve Madden, and CVS, generating $25K+ in revenue while driving measurable growth in Gen Z brand affinity. His work spans high-impact campaigns, athlete storytelling, global brand activations, and social strategy that leverages analytics and platform insights to continuously optimize engagement. He currently studies Marketing and Information Systems at Fordham University’s Gabelli School of Business, where he also competes as a school record-holding track athlete and serves as Vice President of the Fordham Black Student Alliance.