COLLABORATIONS

01

Throughout a 15-month strategic partnership with Brooks, I aligned marketing objectives to create dynamic content for the launches of the Brooks Glycerin Max and Adrenaline 24. My approach focused on appealing to Gen Z consumers in the running and active lifestyle markets by developing engaging social media campaigns and leveraging a pop-up event in NYC. This strategy successfully positioned the Brooks Glycerin Max as a leading choice for young, active consumers, blending performance and style

02

Established and maintained strategic partnerships with Urban Outfitters, aligning marketing objectives to create cohesive and compelling content for the Urban Outfitters "Back to School Campaign". Executed social media content strategy to increasing brand awareness for Urban Outfitters within athletic and lifestyle demographics.

03

King C Gillette's Fall 2023 marketing initiative aimed to promote its acclaimed men’s grooming items to a broad range of athletic and lifestyle-oriented Generation Z consumers. The campaign centered on three videos demonstrating authentic product usage across various scenarios, emphasizing its exceptional value.

04

Executed targeted and impactful paid social media advertising campaign for Universal Music Group Campaign, promoting The Beach Boys and Steve Aoki's song “Fun, Fun, Fun.” Produced captivating lifestyle and athletic short-form content showcasing “Fun, Fun, Fun” as the song of the 2023 Summer.

05

Worked closely with CVS Pharmacy to conceptualize unique and trend-setting social media content. Incorporated brand messaging seamlessly into the social media landscape, ensuring the content was authentic and resonated with the target audience of lifestyle and athletic users