CREATOR
NYC-BASED
CHRISTIAN J. WEDDINGTON
Christian J. Weddington is a NYC-based photographer, content creator, and entrepreneur whose work has generated 40M+ views across Instagram, YouTube, and TikTok. He has collaborated with brands including Armani, Dove, Frito-Lay, Gillette, and Urban Outfitters, building strategies that strengthen awareness and expand global presence in 50+ countries. He is pursuing a B.S. in Business Administration at Fordham University while competing as an NCAA Division I track & field athlete.
BRAND STRATEGY
01
Developed global brand strategy for the Tokyo World Championships, creating integrated campaigns across North American and Japanese markets. Organized and executed athlete storytelling through on-the-ground content, while coordinating with American and Japanese media outlets and influencers to expand global presence. Designed the “History of the Brand” Wall at Hyperion House and launched the Future Run event in Tokyo, strengthening community connection and brand relevance.
BRAND PARTNERSHIPS
02
Leveraged social presence across Instagram and TikTok to secure partnerships with global brands including Armani, Dove, Frito-Lay, Gillette, and Urban Outfitters. Partnered with Brooks Running through a two-year contract, leading athlete storytelling and creating content around the launch of the Ghost Max 3 and Glycerin Max to expand brand awareness. Drove 40M+ views, reached audiences in 50+ countries, and strengthened engagement and global presence.
CONTENT CREATION
03
Produced short films and athlete-led stories that highlight resilience and growth, building a cross-platform strategy that generated 40M+ views, expanded reach to 50+ countries, and grew an audience of 30,000+ across TikTok, YouTube, and Instagram.
